/* jena.consulting — Editorial / Premium (/editorial/)
   Cream bg, deep navy text, large serif headlines, generous whitespace.
   IDEO / BCG partner-page feel. Premium and understated.
*/

* { box-sizing: border-box; margin: 0; padding: 0; }

:root {
    --bg: #f7f4ee;            /* warm cream */
    --bg-card: #ffffff;
    --bg-soft: #efeae0;       /* slightly darker cream for accents */
    --ink: #0f1f3d;            /* deep navy */
    --ink-soft: #4a5b73;       /* muted navy */
    --ink-faint: #8a96a8;      /* label gray */
    --rule: #d6cebf;            /* warm hairline */
    --accent: #8b2a2a;          /* oxblood red — premium editorial accent */
    --max-w: 1080px;
    --serif: "Iowan Old Style", "Apple Garamond", Baskerville, "Times New Roman", Georgia, serif;
    --sans: "Inter", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
    --mono: ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas, monospace;
}

html { font-size: 16px; }

body {
    font-family: var(--sans);
    background: var(--bg);
    color: var(--ink);
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
}

a { color: var(--ink); text-decoration: none; border-bottom: 1px solid var(--ink); transition: border-color 0.15s; }
a:hover { color: var(--accent); border-color: var(--accent); }

/* ─── TOP META BAR ─────────────────────────────────────── */
.meta-bar {
    max-width: var(--max-w);
    margin: 0 auto;
    padding: 1.5rem 2rem 0;
    display: flex;
    justify-content: space-between;
    align-items: center;
    font-family: var(--sans);
    font-size: 0.75rem;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--ink-faint);
}
.meta-bar .name { color: var(--ink); font-weight: 600; letter-spacing: 0.05em; text-transform: none; font-size: 0.95rem; }
.meta-bar a { border-bottom: none; color: var(--ink-soft); }
.meta-bar a:hover { color: var(--accent); }
.meta-bar .right a { margin-left: 1.5rem; }

/* ─── HERO ─────────────────────────────────────────────── */
.hero {
    max-width: 880px;
    margin: 0 auto;
    padding: 5rem 2rem 4rem;
    text-align: left;
}
.hero .kicker {
    font-family: var(--sans);
    font-size: 0.75rem;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--ink-faint);
    margin-bottom: 2rem;
}
.hero h1 {
    font-family: var(--serif);
    font-size: clamp(2.5rem, 5.5vw, 4.25rem);
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -0.025em;
    margin-bottom: 2rem;
    color: var(--ink);
}
.hero h1 em {
    font-style: italic;
    color: var(--accent);
    font-weight: 400;
}
.hero .lede {
    font-family: var(--serif);
    font-size: 1.3rem;
    line-height: 1.5;
    color: var(--ink-soft);
    max-width: 680px;
    font-weight: 400;
    font-style: italic;
    margin-bottom: 2.5rem;
}
.hero .lede strong { font-style: normal; color: var(--ink); font-weight: 600; }
.hero .byline {
    font-family: var(--sans);
    font-size: 0.85rem;
    color: var(--ink-faint);
    letter-spacing: 0.05em;
    border-top: 1px solid var(--rule);
    padding-top: 1.5rem;
    display: flex;
    gap: 2rem;
    flex-wrap: wrap;
}
.hero .byline span strong { color: var(--ink); font-weight: 600; }

/* ─── RULE DIVIDER ──────────────────────────────────────── */
.rule {
    max-width: var(--max-w);
    margin: 0 auto;
    padding: 0 2rem;
}
.rule hr { border: none; border-top: 1px solid var(--rule); }

/* ─── SECTION LABEL ─────────────────────────────────────── */
.section {
    max-width: var(--max-w);
    margin: 0 auto;
    padding: 5rem 2rem;
}
.section .label {
    font-family: var(--sans);
    font-size: 0.75rem;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--ink-faint);
    margin-bottom: 2.5rem;
    display: flex;
    align-items: center;
    gap: 1rem;
}
.section .label::after {
    content: "";
    flex: 1;
    height: 1px;
    background: var(--rule);
}
.section h2 {
    font-family: var(--serif);
    font-size: clamp(1.75rem, 3.5vw, 2.5rem);
    font-weight: 400;
    line-height: 1.15;
    letter-spacing: -0.015em;
    margin-bottom: 3rem;
    max-width: 720px;
}

/* ─── SERVICES — two-column with side rail ─────────────── */
.services {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 4rem 5rem;
}
.service {
    border-top: 1px solid var(--rule);
    padding-top: 1.5rem;
}
.service .num {
    font-family: var(--serif);
    font-style: italic;
    font-size: 1rem;
    color: var(--accent);
    margin-bottom: 0.5rem;
}
.service h3 {
    font-family: var(--serif);
    font-size: 1.6rem;
    font-weight: 400;
    line-height: 1.2;
    margin-bottom: 0.5rem;
    color: var(--ink);
    letter-spacing: -0.01em;
}
.service .price {
    font-family: var(--sans);
    font-size: 0.8rem;
    color: var(--ink-faint);
    letter-spacing: 0.1em;
    text-transform: uppercase;
    margin-bottom: 1.25rem;
}
.service .price strong { color: var(--ink); font-weight: 600; }
.service p { color: var(--ink-soft); margin-bottom: 1rem; line-height: 1.65; }
.service ul {
    list-style: none;
    padding: 0;
    margin: 0;
}
.service li {
    color: var(--ink-soft);
    font-size: 0.9rem;
    padding: 0.4rem 0 0.4rem 1.25rem;
    position: relative;
    line-height: 1.5;
}
.service li::before {
    content: "—";
    position: absolute;
    left: 0;
    color: var(--ink-faint);
}
.service .disclaimer {
    margin-top: 1.5rem;
    padding-top: 1.25rem;
    border-top: 1px solid var(--rule);
    font-size: 0.8rem;
    line-height: 1.55;
    color: var(--ink-faint);
    font-style: italic;
}

/* ─── PULL QUOTE ───────────────────────────────────────── */
.pull-quote {
    max-width: 880px;
    margin: 0 auto;
    padding: 5rem 2rem;
    text-align: left;
}
.pull-quote blockquote {
    font-family: var(--serif);
    font-size: clamp(1.5rem, 3vw, 2.25rem);
    line-height: 1.35;
    color: var(--ink);
    font-weight: 400;
    font-style: italic;
    letter-spacing: -0.01em;
    margin-bottom: 1.5rem;
}
.pull-quote .attr {
    font-family: var(--sans);
    font-size: 0.85rem;
    color: var(--ink-faint);
    letter-spacing: 0.05em;
    font-style: normal;
}
.pull-quote .attr strong { color: var(--ink); font-weight: 600; }

/* ─── APPROACH — three numbered notes ──────────────────── */
.approach {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 3rem 4rem;
    margin-top: 2rem;
    max-width: 880px;
}
.tenet { }
.tenet .num {
    font-family: var(--serif);
    font-style: italic;
    font-size: 2rem;
    color: var(--accent);
    line-height: 1;
    margin-bottom: 1rem;
}
.tenet h4 {
    font-family: var(--serif);
    font-size: 1.15rem;
    font-weight: 600;
    line-height: 1.3;
    color: var(--ink);
    margin-bottom: 0.75rem;
}
.tenet p { color: var(--ink-soft); font-size: 0.95rem; line-height: 1.6; }

/* ─── CTA BLOCK ────────────────────────────────────────── */
.cta {
    max-width: var(--max-w);
    margin: 0 auto;
    padding: 4rem 2rem 6rem;
    text-align: center;
    border-top: 1px solid var(--rule);
}
.cta .kicker {
    font-family: var(--sans);
    font-size: 0.75rem;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--ink-faint);
    margin-bottom: 1.5rem;
}
.cta h2 {
    font-family: var(--serif);
    font-size: clamp(1.75rem, 3.5vw, 2.5rem);
    font-weight: 400;
    line-height: 1.2;
    margin-bottom: 2rem;
    color: var(--ink);
    font-style: italic;
}
.cta a.btn {
    display: inline-block;
    background: var(--ink);
    color: var(--bg);
    padding: 1rem 2.5rem;
    font-family: var(--sans);
    font-size: 0.85rem;
    font-weight: 600;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    border: 1px solid var(--ink);
    transition: all 0.15s;
}
.cta a.btn:hover {
    background: var(--accent);
    border-color: var(--accent);
    color: var(--bg);
}

/* ─── FOOTER ───────────────────────────────────────────── */
footer {
    border-top: 1px solid var(--rule);
    padding: 2.5rem 2rem;
    font-family: var(--sans);
    font-size: 0.8rem;
    color: var(--ink-faint);
    letter-spacing: 0.05em;
}
footer .container {
    max-width: var(--max-w);
    margin: 0 auto;
    display: flex;
    justify-content: space-between;
    flex-wrap: wrap;
    gap: 1rem;
}
footer a { border-bottom: none; color: var(--ink-soft); }
footer a:hover { color: var(--accent); }
footer .variants { font-family: var(--mono); text-transform: none; letter-spacing: 0; font-size: 0.75rem; }

/* ─── RESPONSIVE ───────────────────────────────────────── */
@media (max-width: 800px) {
    .services, .approach { grid-template-columns: 1fr; gap: 2.5rem; }
    .hero { padding: 3rem 1.5rem; }
    .section { padding: 3rem 1.5rem; }
    .pull-quote { padding: 3rem 1.5rem; }
    .cta { padding: 3rem 1.5rem 4rem; }
    .meta-bar { padding: 1rem 1.5rem 0; font-size: 0.7rem; }
    .meta-bar .right a { margin-left: 1rem; }
    .hero .byline { gap: 1rem; }
}

/* Tenets on wider screens stay 2x2 (not 4-across, which would crowd). */